Upon its inception in 1929, the Loew’s Kings Theatre was one of the most exquisite theatres in the nation. Originally designed by architectural masters Rapp & Rapp with interior design by Harold W. Rambusch, the theatre was truly an ornate spectacle for the masses. As one of the five original “Loew’s Wonder Theatres,” the Kings was originally ordained a movie and live performance theatre of epic proportion. It officially opened its doors to the public September 7th, 1929 with the screening of Evangeline, accompanied by on stage performances from Wesley Eddy & His Kings of Syncopation, The Chester Hales Girls, and Frills and Fancies. The Loew’s Kings Theatre would become the epicenter of cinema and live performance in the thriving Brooklyn arts and shopping district along Flatbush Avenue.
In September 2006, the New York City Economic Development Corporation (NYCEDC) in cooperation with the Brooklyn Borough President Marty Markowitz issued a Request for Expressions of Interest(RFEI) for the reformation of the historic Loew’s Kings Theatre. The NYCEDC utilized a variety of criteria to evaluate the responses such as: return on investment to the city and surrounding community, financial feasibility, development team’s qualifications, design (high performance, green building, and sustainability), and the respondent’s satisfaction of development guidelines.
In March 2008, the NYCEDC in collaboration with Marty Markowitz issued a Request for Proposals(RFP) for a developer and operator of the former Loew’s Kings Theatre. With respect to the NYCEDC’s evaluation criteria, it was required that the redevelopment thoroughly rehabilitate and reuse the theatre building, be economically plausible, and maintain certain aspects of the theatre’s architectural features.
On February 3rd, 2010, Mayor Michael Bloomberg and Brooklyn Borough President Marty Markowitz announced that ACE Theatrical Group, LLC was selected and contracted as the developer for the monumental restoration of the newly named Kings Theatre. The Houston, Texas based theatrical management and development company was selected to completely restore the historic theatre to a state reminiscent of its original architecture that will be able to accommodate modern shows through its expanded stage house. ACE Theatrical Group will also operate the Kings Theatre as a premier performing arts venue, reestablishing it as the prominent live performance establishment that Brooklyn aesthetically has to offer.
On January 23rd, 2013, following the immense preliminary work undertaken by ACE Theatrical Group, a fifty-five year lease with The Kings Theatre Redevelopment Corporation, was executed to commence the redevelopment of the storied Kings Theatre. Martinez + Johnson Architecture based in Washington, D.C., was selected as the architectural firm for the ineffable restoration project. Their award-winning restorations across the country have established them as the preeminent architectural firm of landmark theatres. The Kings Theatre restoration was financed through funding from the City of New York, Goldman Sachs Urban Investment Group, and United Fund Advisors. Restoration of the iconic Kings Theatre will re-establish the paramount architectural structure, enhance economic development through extensive job creation, and will provide a wide variety of entertainment programming that will serve the vibrant and diverse communities comprising Brooklyn.
Today, the $95 million project features an authentic restoration of the original 1929 design. Original plaster and painting schemes have been restored, vintage carpet and seating have been recreated and historic lighting fixtures have been renovated and re-installed. New state-of-the-art building systems, including new HVAC, expanded patron restrooms and concessions facilities will provide the very finest in patron comfort. Technical improvements including expanded staging facilities, a new theatre rigging system, new dressing rooms and professional sound and lighting systems, will ensure that the Kings will be able to host the very finest performing arts attractions. Once renovations are complete, the transcendent theatre will host hundreds of performances annually.
The restoration of this former movie palace marks the rebirth of a historic venue, and a transformation into a state-of-the-art live performances theatre that will revitalize the Brooklyn arts scene, and provide an economic stimulus to the Flatbush Avenue business district, and the region beyond.
Ambassador Theatre Group
Nothing beats the energy and excitement of a great live experience. That’s why our mission is to bring the very best in live entertainment to the largest possible number of people. Founded in 1992 in the UK, we’ve grown into the world’s number one live-theatre company today. We cover every discipline in the theatre industry, from operating venues to ticketing platforms and producing shows.
We operate 58 venues across Britain, the US and Germany. Our impact on these venues takes significant investment, in some cities we’ve restored closed and forgotten theatres like The Colonial Theatre in Boston and the Hudson Theatre in New York, back to their former architectural and trading glory. In the US, we run two theatres on Broadway and manage venues in Brooklyn, New Orleans, San Antonio, Detroit, San Francisco, Boston and Sugar Land, Texas. ATG operates the two venues presenting Harry Potter and the Cursed Child in the US: the Lyric Theatre on Broadway and the Curran Theater in San Francisco. In March 2021, ATG acquired the iconic Fisher Theatre in Detroit, the Golden Gate Theatre and Orpheum Theatre in San Francisco, as well as Broadway programming operation of the Detroit Opera House and Music Hall.
We run some of the world’s most popular theatre ticketing sites, with ATGtickets.com alone attracting over 40 million unique visitors a year. ATGtickets successfully launched in the US in 2017 and is now serving six ATG venues.
Working alongside the world’s leading producers and creative artists, our venues present an extraordinarily diverse range of top-quality entertainment, from long-running hit shows, to star-led productions. Many of these shows are created by our own in-house producers. ATG’s current Broadway producing credits include Neil Simon’s Plaza Suite starring Matthew Broderick and Sarah Jessica Parker and the upcoming return engagement of the critically acclaimed hit David Byrne’s American Utopia. Other recent producing credits in the U.S. include Harold Pinter’s Betrayal, Sea Wall/A Life, Burn This, Dear Evan Hansen, Pretty Woman: The Musical, A Doll’s House Part 2, Sunday in the Park with George, and Lincoln Center Theater’s The King and I. Our stages also regularly feature the world’s top music artists. The mix is completed with the very best comedy, dance, opera, and much more to delight audiences in our venues across the globe. www.atg.co.uk/